I use it every single day.
By Eric Cressey on March 14, 2023 at 7:11 am
In 2010, I received an email from Tim Ferriss asking if I would be willing to help a friend of his. Apparently, he met some friends from New Zealand while at a coffee shop in Argentina and they really hit it off. This man was a retired rugby player with an extensive history of shoulder problems. I happily obliged, and the friendly Kiwi traveled to Massachusetts to train with us for about a month.
He’s got a healthy shoulder, and Chrissy Chris has made a great new friend in Ashenden.
More specific to today’s email, though, we were witnessing an incredible brand launch. While there, Chris was preparing to launch Athletic Greens (now AG1).
As a brief background, Chris was working to overcome some significant GI issues, and became really frustrated with the supplement industry as a whole as he investigated different options to supplement his dietary changes.
Companies often sourced junk ingredients to keep their margins high, and there weren’t products that would allow consumers to efficiently supplement. Rather, people had to take dozens of pills to try to achieve massive benefits, and even then, many of the compounds were inferior or competed with each other. The industry was expensive, inefficient, and ineffective—not to mention shockingly unregulated.
With Athletic Greens, he bucked that stereotype. AG1 is the first to put so many nutrients into a product of this quality. And, in doing so, AG1 took the opposite approach; A synergistic comprehensive approach that makes it super easy to get great daily nutritional power into a simple daily (and delicious) habit.
Pioneering new and futuristic ways to get and replace a multivitamin, multimineral and nine products in one, including pre and probiotics for gut health, and specialized extracts to support cellular health and key bodily functions.
I have used the product consistently since its inception, and by adopting a method of continuous innovation, they continue to build their reputation for quality and research and are currently in their 53rd iteration of the AG1. Each iteration brings more innovation, value and quality back to the customer based on the latest research. This approach to consistently innovate and disrupt your own product and raise the bar is really hard to copy. As perhaps the best example, a large supplement company once asked Chris if they could take his formula and package it with their label. When they investigated the ingredients, they pulled back because the margins weren’t high enough to make it worth their while. Sourcing such high quality raw materials was not good for their bottom line.
Nevertheless, AG1 thrived. You’ll find it as an NSF-certified resource in many professional sports clubhouses and among the most progressive figures in the health and human performance industry, including Drs. Featuring Peter Attia, Dr. Andrew Huberman and more. .
Perhaps my highest compliment, both my mother and wife take it daily and many of our athletes swear by it. I trust Chris and his company with my family’s health.
If you want to invest in both your short and long term health with AG1. I recommend you head www.AthleticGreens.com/cressey And claim my special offer today – 10 free travel packs – with your first purchase. I would encourage you to give it a shot.
Also, in full disclosure, when AG1 took their first investment in 2021, Chris reached out to some of his longest-standing supporters and customers and offered us the ability to participate. It’s a no-brainer to take the next step to support a product and company I believe in so much, so since 2021, I’ve been both an investor and advisor to AG1.
Here’s that link again: http://www.athleticgreens.com/cressey
